I Ditched Google Analytics. Google Analytics is a powerful tool for understanding how visitors are interacting with your website. However, it is also a great deal of work to set up and maintain. It’s difficult to know what data to track, and how to interpret it in order to make sense of what’s happening on your site.
The following article discusses the benefits of using Google Analytics and then walks through ditching it in favor of other tools that provide more valuable insights into your website’s performance.
Why I Ditched Google Analytics?
Google Analytics is a great tool to use in order to see how your website is performing. However, there are some drawbacks that come with using this tool.
Google Analytics may not be the best option for every website owner because of its privacy concerns for site visitors. One of these limitations is that it tracks users’ behavior on mobile devices, which has become a significant part of traffic and conversions on many websites. Another limitation is that it can’t track users who used other privacy centered web browsers or those who have turned off Cookies in their browser.
Why I switched over to Fathom Analytics?
I switched to Fathom Analytics because I wanted to have a complete view of my data and have a better understanding of what is happening on my site.
Fathom Analytics is an analytics tool that helps me understand the performance of my site and make informed decisions based on it.
We Respect Our users’ Privacy While Visiting our Websites
We respect our users’ privacy and are committed to protecting it. We do not collect any personal information from our customers, such as Ip address, precise location, user behavior and interest, and contact addresses.
We may collect certain non-personal information about you when you visit our websites, such as your country and the type of browser that you are using. We use this information to measure the number of visitors to various pages on our websites and how they navigate through them. This helps us improve the quality of our website for all visitors.