Why We Are Yet to Adopt Cookie Less Tracking?

Cookie less tracking is a method of tracking website visitors without the use of cookies, which are small text files that are stored on a user’s device when they visit a website. While this method of tracking has been around for a while, it has yet to be widely adopted by companies and marketers. In this article, we will explore some of the reasons why this is the case.

We Are Yet to Adopt Cookie Less Tracking (5 Reasons)

  1. First and foremost, cookies have been the go-to method for tracking website visitors for many years. They are simple to implement, easy to use, and provide a wealth of data on user behaviour. As a result, many companies and marketers have invested heavily in tools and systems that rely on cookies to track visitors.
  2. Additionally, cookies are supported by most web browsers, which means that they are widely available and can be used by many users. This has made cookies the default method for tracking website visitors, and many companies and marketers may not see a need to change to a different method.
  3. Another reason why cookie less tracking has yet to be widely adopted is that it is not as simple to implement as cookies. While cookies are just small text files that can be easily added to a website, cookie less tracking requires more complex methods such as fingerprinting, which can be more difficult to set up and maintain.
  4. Furthermore, cookie less tracking methods may not be as accurate as cookies. Cookies can provide a wealth of data on user behaviour, such as which pages they visit, how long they stay on a site, and which links they click on. Cookie less tracking methods may not be able to provide the same level of detail, which can make it less attractive to companies and marketers.
  5. Finally, there are also concerns about the privacy and security of cookie less tracking methods. Cookies have been around for a long time, and their use is well-understood by both companies and users. In contrast, cookie less tracking methods are still relatively new and may raise concerns about privacy and security.

We are Using First Party Cookies

There are two main types of cookies: first-party cookies and third-party cookies. In this article, we will explore the use of first-party cookies and why they are important.

  • First-party cookies are cookies that are set by the website that the user is visiting. They are typically used to store information about the user’s preferences, such as login information and shopping cart contents. First-party cookies are important because they allow websites to remember user preferences and provide a better user experience.
    • For example, when a user logs into a website, the website can use a first-party cookie to remember the user’s login information and keep them logged in for future visits.
  • Additionally, first-party cookies can also be used to gather information about user behaviour on a website. This information can be used to improve the website and provide a better user experience. For example, a website can use first-party cookies to track which pages are most popular among visitors, which links are clicked on, and how long users stay on the site.
    • This information can be used to optimize the website, improve navigation and design, and increase conversion rates.
  • Another important aspect of first-party cookies is that they are considered more private and secure than third-party cookies. Third-party cookies are set by a domain other than the one that the user is visiting, and they can be used to track user behaviour across multiple websites.
    • This can raise concerns about privacy and security, as it allows third-party companies to collect data on users without their knowledge or consent. First-party cookies, on the other hand, are set by the website that the user is visiting and are only used on that website.

Why We are Using a Self Hosted Website Analytics?

Self-hosted website analytics is a method of tracking website visitors that involves installing and running analytics software on your own server, rather than using a third-party service like Google Analytics. This method of tracking has become increasingly popular in recent years due to a variety of reasons, including privacy concerns, data ownership, and flexibility.

  • One of the main reasons for using self-hosted website analytics is privacy. When you use a third-party service like Google Analytics, you are sending data about your website visitors to a third-party company. This data can include information like IP addresses, browsing history, and demographics. While this data is often used to improve the user experience and target advertising, it also raises concerns about data privacy.
    • By using self-hosted analytics, you are able to keep this data on your own server, which allows you to have more control over how it is used and who has access to it.
  • Another reason for using self-hosted analytics is data ownership. When you use a third-party service, you are essentially giving away ownership of your data. This can be problematic if you want to use the data for your own purposes, such as creating custom reports or integrating it with other systems.
    • By using self-hosted analytics, you are able to keep full ownership of your data and use it in any way you see fit.
  • Flexibility is also a major benefit of using self-hosted analytics. When you use a third-party service, you are limited to the features and capabilities of that service. With self-hosted analytics, you have complete control over the software, which means you can customize it to meet your specific needs and add new features as you see fit.
    • This is especially beneficial for businesses that have unique tracking requirements.
  • Finally, self-hosted analytics also gives you more control over your website data. When you use third-party analytics, you are limited to the data that the third-party service provides. While this is usually enough for most websites, some businesses may require more detailed data.
    • With self-hosted analytics, you can track any metric or event that is important to your business, giving you a more complete picture of your website’s performance.
In conclusion

In conclusion, while cookie less tracking is a promising method of tracking website visitors, it has yet to be widely adopted by companies and marketers. The reasons for this include the widespread use of cookies, the simplicity of cookies, the difficulty of implementing cookie less tracking, the lack of accuracy of cookie less tracking, and concerns about privacy and security.

As the internet evolves and more user are looking for more privacy, it is expected that cookie less tracking will become more popular in the future.

Self-hosted website analytics provides many advantages over third-party analytics services. It allows for better privacy protection, data ownership, flexibility and control over website data. However, it also requires more technical knowledge and resources to set up and maintain, so it may not be suitable for all businesses.

It is important to weigh the benefits and drawbacks before deciding to use self-hosted analytics.